Marketing Management
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Marketing Management

This course equips learners with the skills to develop, implement, and monitor effective marketing strategies that drive business growth. It covers market analysis, brand positioning, and campaign management to ensure competitive advantage in dynamic markets.
Management and Marketing Unit Standards

242819 – Motivation for Junior Managers

This Unit Standard introduces the junior manager to the concept of motivation. It is intended for junior managers of organisations.

The qualifying learner is capable of:

  • Explaining the importance of motivating a team.
  • Demonstrating an understanding of self and team members in a workplace.
  • Applying theories of motivation and group dynamics.
  • Implementing a plan of action to strengthen a team.
  • Providing feedback and recognising achievements.

252200 – Communication and Relationship Management

The person credited with this unit standard will be able to communicate effectively with internal and external stakeholders while maintaining relationships. Learners will also be able to manage and monitor marketing activity plans and evaluate the completed activities.

The qualifying learner is capable of:

  • Communicating with internal and external stakeholders.
  • Maintaining relationships with providers.
  • Managing and monitoring marketing activity plans.
  • Evaluating completed marketing activities.

252213 – Brand and Marketing Monitoring

The person credited with this unit standard will be able to track budgets, monitor success factors and evaluate brand health while tracking prices. They will also be able to monitor the activities of competitors as well as maintain and recognise brand and corporate materials.

The qualifying learner is capable of:

  • Tracking budgets in accordance with marketing needs.
  • Monitoring critical success factors and key indicators of brand health.
  • Tracking pricing.
  • Monitoring competitors' activities.
  • Maintaining brand and corporate identity materials.
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