The person credited with this unit standard will be able to evaluate brand, product and service promotion opportunities while coordinating brand, product, and sales promotions.
The person credited with this unit standard will be able to describe and explain product positioning strategies while positioning the product for the market. They will also be able to explain and describe product life cycles.
The person credited with this unit standard will be able to collect information on the products and services of competitors and explain the nature of the competitive environment. The learner will be able to describe the positioning of products and the different stages of product life cycles.
Learners will manage and coordinate promotional activities related to brands, products, and services to enhance market presence.
This unit standard enables learners to comprehend and apply product positioning strategies to effectively place products in the market.
Learners will analyse the competitive landscape and demonstrate knowledge of product positioning to support strategic marketing decisions.
This foundational requirement ensures learners can read, write and communicate clearly in English. Strong literacy supports learning, helps with interpreting advertising standards, and enables effective participation in sales and promotional strategies.