The person credited with this unit standard will be able to understand the importance of accurate customer information as well as understand the marketing database, identify potential customers and existing customers. They will also be able to collect customer information in accordance with database procedures.
The person credited with this unit standard will be able to explain the benefits of customer service. They are able to initiate contact with customers, maintain contact with them, and administer the contact to ensure effectiveness.
The person credited with this unit standard will be able to identify customer complaints and assist in solving the problem while finding possible solutions. The learner will also be able to communicate effectively and provide practical business solutions.
The person credited with this unit standard will be able to describe market segmentation and related processes while identifying positioning strategies for chosen segments. The learner will be able to explain market segmentation in relation to the market mix.
The person credited with this unit standard will be able to identify and distinguish between potential and existing customers to support effective marketing and sales strategies.
This unit standard enables learners to effectively interact with customers by initiating and maintaining professional communication, thereby enhancing customer relationships.
The person credited with this unit standard will be able to identify, assess, and respond to a variety of customer complaints, ensuring appropriate resolutions are provided.
Learners will be able to demonstrate a sound understanding of target market principles, including segmentation and positioning strategies for business success.
English Literacy is a key foundational requirement in the Customer Relationship Management course, enabling learners to communicate effectively with clients, interpret customer feedback, and engage with CRM tools and documentation in a professional and customer-focused manner.