The person credited with this standard will be able to identify, gather, and combine marketing information for dissemination, as well as review and monitor marketing information processes.
The qualifying learner is capable of:
The person credited with this unit standard will be able to determine criteria for expertise and resources, establish the recording of these, and report on them.
The person credited with this unit standard will be able to identify internal and external stakeholders, describe their relationships with the organisation, and explain the importance of these relationships.
Collect and process marketing data to ensure effective monitoring of marketing information flow.
Recognize and document the expertise and resources necessary for organisational success.
Identify key stakeholders both inside and outside the organisation to foster strong relationships.
For learners enrolled in the Marketing Tools and Techniques course, English Literacy is vital for interpreting data, using digital platforms, crafting effective messaging, and understanding tool-based documentation and strategies.