The person credited with this unit standard will be able to establish marketing objectives and demonstrate an understanding of marketing performance. They will also be able to report on progress regarding marketing objectives.
The qualifying learner is capable of:
The person credited with this unit standard will be able to demonstrate an understanding of marketing objectives and resources while identifying the marketing resources needed. They will also be able to use marketing resources to meet objectives and account for the marketing resources.
The person credited with this unit standard will be able to identify and explain what marketing is and identify and apply the concepts and principles of marketing, while instilling a marketing culture in themselves. They will also be able to convince others of the benefits the marketing culture will have.
The person credited with the unit standard will be able to describe the purpose and structure of teams within the marketing environment. They are also able to describe the role players in a team and evaluate the effectiveness of the team as well as their own performance within the team.
Ensure marketing activities align with established performance standards to achieve organizational goals.
Recognize and utilize appropriate marketing resources effectively to meet set objectives.
Develop and maintain a personal commitment to marketing principles and culture.
Implement effective teamwork strategies within marketing environments to enhance productivity and collaboration.
In the Fundamentals of Marketing course, English Literacy is essential for crafting persuasive messages, understanding market research, and engaging with diverse audiences across various communication platforms.