To help marketers, business owners, and customer-facing teams understand how the POPI Act regulates direct marketing in South Africa. The course covers legal definitions of consent, how to process personal information lawfully, and how to manage opt-outs and complaints effectively.
This course is designed for:
English literacy is essential for understanding the principles, terminology, and compliance obligations involved in direct marketing under the POPI Act. It enables learners to interpret consent requirements, privacy policies, and marketing regulations accurately, ensuring lawful and effective communication with data subjects.